The City of Sioux Falls and SMG have reached an agreement with McNally’s Irish Pub to be a marketing partner sponsor for the new Denny Sanford PREMIER Center. McNally’s Irish Pub will sponsor the premium level lounge and will be the exclusive marketing partner and supplier in the Irish pub category.
“The Denny Sanford PREMIER Center is a perfect fit for McNally’s Irish Pub’s brand and services,” says Nicki Ellerbroek, General Manager and Owner of McNally’s Irish Pub. “Event attendees will sense real Irish hospitality and ‘the craic’—the welcoming, camaraderie, joking, storytelling, and comfort you feel when you have a true Irish pub experience.”
Patrons will be able to enjoy McNally’s Irish Pub’s signature dishes, drinks, and atmosphere at the “McNally’s Premium Irish Lounge” exclusively accessible by all suite, loge box, and other attendees on the premium level. Naming rights of the lounge are pending City Council approval. Additionally, McNally’s Irish Pub will have a marketing presence within the venue via digital signage. The sponsorship agreement is for five years and has a total package value of more than $138,000.
“SMG and Ovations are excited that such a well-known, local business will offer their services on the premium level,” stated Terry Torkildson, General Manager of the Denny Sanford PREMIER Center, Sioux Falls Arena, Sioux Falls Convention Center, and Orpheum Theater. “To have McNally’s sponsoring a landmark in our building and offering their products will be a big draw.”
Makes you wonder how many of these sponsorships were in the works before the vote (First Premier)? Ironic how a lot of these sponsorship contracts end a year after Huether leaves office. Well, at least we will be in the black for the first 5 years.