Should the City of Sioux Falls Rebrand?

There’s a rumor swirling around that our new mayor’s administration is fiddling with the idea of ‘Re-Branding’ Sioux Falls. I can understand why there may be a push to do this. There are way too many different silly logos (Publisher Clipart) for all the departments, some old, some new, some don’t have one and others like Water Reclamation could probably care less.

If this attempt is made, let me suggest something I learned a long time ago in design, the KISS theory, Keep it Simple Stupid.

While I think the city seal could use a little polishing up to make it more clean, I don’t think we need to re-invent the wheel here, and we should probably keep it classic and historical and not go to modern. My suggestion above would work nicely. Each department would have the same logo with a byline defining the department. That’s it.

The government itself shouldn’t be in the business of marketing itself. People know it exists, that’s why we have reminders like elections and taxes. If the CVB and Chamber want to have some fancy logo for bringing in Tourism, have at it, but the city itself as a functioning government doesn’t need to go there.


#1 "Very Stable Genius" on 05.31.18 at 1:09 pm

Leave the seal alone, it’s iconic. But here we go again, the Student Council is more concerned about a flag or seal, than crime and wages…. Oh, I am sorry, I meant City Council….

#2 l3wis on 05.31.18 at 1:27 pm

It wasn’t just our former mayor, but I think many in this town are more concerned about how things look rather than how they really are. Why do you think they put Dudley House in the Whittier Neighborhood instead of DT by the Police Station? Because they wanted to hide it out of view. Of course Former Mayor Half-Marathon didn’t seem to concerned about the siding on the Denty. As Terry Torklison once said, “I think it is visually interesting.”

#3 "Very Stable Genius" on 05.31.18 at 1:57 pm

Yep, it’s all image. Why do you think new residential developments are nothing but a sea of taupe?… So I guess it’s probably best that we don’t change the motto of our town to “The Tale of Two Cities,” huh?

#4 anominous on 05.31.18 at 11:53 pm

#5 Paul ElevenHaken on 06.02.18 at 12:05 pm

Agreed. Keep it simple. One logo, different department identifiers.

#6 Sioux Falls City Council votes against Chamber and approves city flag — South DaCola on 07.10.18 at 9:06 pm

[…] As I reported back in May, the city, and now it seems that Chamber have been leading an effort to brand the city. Kiley brought it up in the discussion tonight. While this isn’t a bad idea, I wondered when the Chamber was going to bring the public into this discussion, you know, the people who fund this government and live here. Once again, the business elite in town want to decide what is best for us, without including us in the discussion. […]

Leave a Comment