Loetscher’s Agency wins awards for campaign commercials

I have told people looking back at Jo’s campaign for mayor, her husband, Nate, who owns Mud Mile with Jo, was her most valuable campaigner using his talents to create all of Jo’s videos.

The advertising agency also received bronze awards for its work for Augustana University and owner Jolene Loetscher’s mayoral campaign.

While I agree, they were done well, AND, certainly worthy of praise for their ‘marketing’ appeal, I question praising something that didn’t sell your product.

Sure, we could talk about the other missteps by the campaign, and certainly put the videos on a pedestal, but I kind of wonder if giving awards to a losing political campaign is kind of like giving the losing kid’s T-ball team all trophies.

The best way to know if a marketing campaign is working is if it sells.

What is even more puzzling is why would you submit the videos for judging?

Yes, I know there is different categories, but just because something is pretty or done well doesn’t mean it is effective.

 



5 comments ↓

#1 JKC on 07.10.18 at 11:05 am

What about their ad work for Thune? Did those ads win any awards? 😉

Let me get this right….Now, let me see…If I remember right, Jo’s agency worked for Thune and Sutton’s running mate was Paul’s co-chair, while the SDDP worked for Jo, however, huh?

It seems to be getting rather tribal around here, don’t you think? Although, it appears to just be one big tribe.

#2 Warren Phear on 07.10.18 at 5:19 pm

I think her ads were great. The argus toolbox full of tenhaken tools was a major swing. The argus had several ways to go on that race. They chose the police precincting scam. 5 will get you 10 before tenhakens term is over, precincting will be implemented.

#3 scott on 07.10.18 at 9:44 pm

she did finish in the top two in the first election, so you could say the ads were somewhat effective.

#4 Raul on 07.11.18 at 1:44 pm

Loetscher was massively outspent, got into the race later than everyone else (the big 3 were working on their campaigns for years,) and was a total newcomer to political activity. Her ads were the main reason she made the runoff. If your only measuring stick is who finished first then yes she obviously came up short, but her ads were definitely the most consequential of any considering where she started in the pack (and when.)

And about those missteps, go back and watch her press conference setting the record straight. The only misstep was assuming Cory Myers wasn’t set on getting Tenhaken elected. The Argus killed her chances with scandalously slanted coverage. Even the best ads can’t beat that.

#5 Warren Phear on 07.12.18 at 4:47 pm

Slanted coverage? Ya ‘spose? Like I said earlier, Jolene was blindsided by a toolbox full of anti police precincting fear spread by the argus editorial board. Now this. Good job argus!!!

http://www.ksfy.com/content/news/Sioux-Falls-PD-looking-at-Report-to-Work-stations-487961251.html

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