Not sure if you have seen his series of ads, but they are fantastic. While this one is good, he has much better ones. YouTube the Internets away.
[youtube]http://www.youtube.com/watch?v=FUKfYnxVtME&feature=player_embedded[/youtube]
This one is great. Comparing your opponent to the Taliban. Pure Genius.
[youtube]http://www.youtube.com/watch?v=Yu3DAlwD5oc[/youtube]