I got these mailers on Saturday. You would think that this message would be on the outside of the mailer to be the grabber; nope. They were on the inside.
The below graphic was on the outside of the mailer. WTF? First off, I have been a graphic designer for over 15 years, and have worked on numerous direct mail campaigns, and I will have to admit, this is a pretty lousy layout.
There is nothing wrong with not having a message on the outside of the mailer, but it should be very non-descript in order to get people to open it. Plastering your address in 14 pt. type is silly. I think most indies and dems threw this mailer away (the people you were trying to target) as soon as they saw the return address.
I don’t know who your graphic artist is, but they need to go back to school (or maybe you need to pay them more . . . yeah right).
Looks like a letter from the Riddler.
I love it when podunk district candidates do negative advertising. Nothing beats the two gay guys kissing on the pink postcard though, because you know, thousands of homosexuals are moving to South Dakota to get married.
If you tell the podunk folks that they’re doing it in Sioux Falls, they’ll believe you. We’re all lefty liberals here, you know.
Well two guys kissing beats screwing sheep.