South DaCola still rocking the house, and I don’t have to pay Lawrence & Schiller a damn thing

The Gargoyle Leader exposes Costello for how he plans to win; SPENDING LOTS OF MONEY.

Kermit’s quote is priceless;

“He really doesn’t talk about issues on his Web site,” Staggers said. “It’s a lot of fluff and no substance. People can see it for themselves. They don’t have to believe me.”

And Vernon ‘Broken Piggybank’ Brown cries “We, we, we all the way home”;

Mayoral candidate Vernon Brown calls Costello’s ads “disappointing.”

“I didn’t think that we would play at that level in Sioux Falls politics,” he said.

You would think a marketing manager would get it?

The AL references ‘DaCola’ in their story;

And if you Google ‘Pat Costello for Mayor’ I come in second place. Maybe Pat should be paying me instead of Lawrence & Schiller, NOT TO POST stuff about him. LMFAO!


#1 Poly43 on 03.05.10 at 6:16 am

I have used the Google search engine for several years now, probably numbers in the tens of thouands of times. In all that time I have never once clicked on a sponsored link. I doubt many others do either. Me thinketh mr. costello has been played by a advertising agency. From the Argus article.

Google charges Costello only if people click on his link.

“Anything we can do to keep our name in front of people, we want to take advantage of that,” Costello said.

Micah Aberson with the Sioux Falls advertising agency Lawrence & Schiller is in charge of the ads. He said the campaign isn’t paying any more than $1 a click, and “most of them are at least half that price.”

He wouldn’t say how many clicks the ads have generated.

#2 l3wis on 03.05.10 at 6:25 am

Damn right they won’t, because it has not been shit.

There is one way to win SF, Grassroots.

#3 Poly43 on 03.05.10 at 7:02 am

I’d like to think you are right l3wis. But generally speaking, at election time, money talks and the rest of it walks. Kermit could very well be the exception to that rule. The state of our streets will work in Kermit’s favor and on April 13th these streets are going to be in even worse shape than they are now, if you can imagine that.

huether, like costello, has a campaign war-chest filled by buddies who will be standing in line for paybacks should either one of these two win. I suspect many of the same names that appear on costello’s campaign disclosure statement are also on huethers.

#4 John on 03.05.10 at 7:14 am

So every time I google Kermit and click on Pat’s paid for link I cost him a buck? Just thinking….

#5 Plaintiff Guy on 03.05.10 at 8:41 am

Today was going to be my day off. Now, I have to click ‘Costello for Mayor’ between breaths. Thanks l3wis.

Maybe I can train the cat to do it. He’s good with mice.

#6 Scott on 03.05.10 at 8:42 am

Just as I said yesterday, we’re going to get sick of Costello’s war chest really quickly.

But I do laugh at the so-called media experts who believe in dropping or cutting all traditional methods because social media is “taking over”. Um, no it isn’t. Everybody twitters and has has facebook, but only your supporters are going to “follow” you. And if your twitter account has no real content even your best friends will drop you.

Yes, they’re tools, and if done right can be very beneficial. But google rankings, fancy websites, and the like do nothing for you if you have nothing to offer.

#7 Plaintiff Guy on 03.05.10 at 8:48 am

1 little 2 little 3 little dollars.

120/hour = 2880/day x 40 days till the election = $115,200

What was Costello’s budget? Maybe I should set people up at the daily labor place while they’re waiting to be called. Pay say a nickel per click.

#8 Plaintiff Guy on 03.05.10 at 8:50 am

This is fun but I’m worried about carpul tunnel.

#9 Plaintiff Guy on 03.05.10 at 8:54 am

If he were to be elected mayor, he’d make even worse mistakes than this. Not to mention the cost for more Munson-like corruption.

#10 Plaintiff Guy on 03.05.10 at 9:11 am

Tired, if I were a city employee I’d have had 6 breaks by now or not shown up at all.

A new job title ‘Political Clicker’. Give them the finger, professionally.

OK, time to use my middle finger.

#11 Costner on 03.05.10 at 9:52 am

I could be wrong, but I think they only get charged for clicks generated from unique IPs…so unless you are using a proxy you probably aren’t doing much damage.

However if ever reader of this website clicks just once….how many hundreds or even thousands of dollars would that be – and it would be the virtual equivalent of flushing money down the (monkey) crapper.

#12 Scott on 03.05.10 at 10:35 am

I like PG more everyday.

#13 Ghost of Dude on 03.05.10 at 1:01 pm

Me thinketh mr. costello has been played by a advertising agency. From the Argus article.

Ad agencies are especially (and not surprisingly) very good at advertising their own services.

I noticed Vernon has his yard signs out too now. His are better than Pat’s because they have the American flag pasted on them – which is important when running for mayor of Sioux Falls. We’d hate for people to think he was unpatriotic or *gasp* Canadian.

#14 Sy on 03.05.10 at 1:15 pm

Vernon missed a golden opportunity to shower his name all over town. He should’ve gone to the Army surplus stores and cleaned out all their headgear. He could’ve painted them brown and put his name on them across the front.

Hand them out to your supporters and hit the streets with the Brown Helmet brigade!

#15 Poly43 on 03.05.10 at 2:00 pm

And just like that…poof…the costello ads are gone. Ain’t it special?

#16 Ghost of Dude on 03.05.10 at 2:09 pm

Hand them out to your supporters and hit the streets with the Brown Helmet brigade!

Those helmets are damned heavy even without the brown paint.

#17 l3wis on 03.05.10 at 2:40 pm


That’s funny. I just checked it out. He must have gotten a few phone calls.

#18 Sy on 03.05.10 at 2:51 pm


“Those helmets are damned heavy even without the brown paint.”

I heard they smell kinda funny too.

#19 anominous on 03.05.10 at 10:39 pm

“If he were to be elected mayor, he’d make even worse mistakes than this.” -P.G.

ha ha!

#20 l3wis on 03.05.10 at 11:03 pm

You guys need to stop being so mean to Vernon, he might get his unicorn to shove his horn up your ass.

“The VA took me off PTSB meds.”

PG, I have known this for awhile. Are you safe to drive?

I also heard today that Costello got a little pissy pants because there has been a proposal out there to change the city clerk’s title so she can do legal research (she already has the authority to do so, and she is a lawyer) but Costello didn’t want to give her the title. It will pop out in a public meeting here soon. I just wish sometimes she would take these guys to task. I would love to see her in a cage match with Tornow.

#21 l3wis on 03.06.10 at 10:41 pm

I see the ads are back up today.

#22 Poly43 on 03.07.10 at 7:18 am

I cannot imagine for one second how costello believes having an ad for his website on another candidates “google” terms can in any way garner him votes. L&S must be some real slick snake oil salesmen. A guy as gullible as this wants to be mayor?

#23 l3wis on 03.07.10 at 7:51 am

This maybe fine and dandy if you are running in a statewide or national election, but I still think grassroots is your best approach. Nothing beats knocking on 19,000 doors, and I hope that Staggers proves the naysayers wrong.

#24 Plaintiff Guy on 03.07.10 at 11:58 am

CastilloForMayor has a likeness and some good porn links.

#25 Costner on 03.08.10 at 11:20 am

I believe when you purchase Google ads you are essentially paying for a block of adds (so many hits etc). He probably put in $500 or $1000 and thought it would last, but with the vindictive nature of people who sucked through that in a matter of two days he probably had to re-up his account to get more ads.

Google isn’t stupid – they aren’t about to extend credit to millions of people who want banner ads, so you don’t have to worry about Costello getting a $50,000 bill from them. The worst thing that will happen is his paid for ads will disappear sooner than they would have otherwise.