As you can see from the label, it already says ‘Plant-Based’. It’s actually a selling point to people who don’t want to eat meat, but Dusty doesn’t think it is enough;
Representative Dusty Johnson is co-sponsoring a bill aimed at labeling plant-based beef as â€œimitationâ€ meat.
The Real Meat Act proposed that beef not made from cows, be labeled â€œimitationâ€ before or after the name of on the front package.
In a statement, Rep. Johnson says, â€œa plant-based creation isn’t the same as South Dakota beef. It’s a benefit of consumers and producers alike when folks have a better understanding of where their food comes.â€
I’m wondering when Congress is going to finally pass and implement country of origin labeling and make it stick for beef? (It was passed in 2013 and repealed in 2015/16). If COOL was still in effect it would have a HUGE impact on sales of SD Beef (they would sell MORE), but Dusty seems to be concerned that people that are eating plants shaped like burgers are being duped.
I propose we start labeling our lone representative in DC as an ‘Imitation’ Congressman.