I have told people looking back at Jo’s campaign for mayor, her husband, Nate, who owns Mud Mile with Jo, was her most valuable campaigner using his talents to create all of Jo’s videos.
The advertising agency also received bronze awards for its work for Augustana University and owner Jolene Loetscher’s mayoral campaign.
While I agree, they were done well, AND, certainly worthy of praise for their ‘marketing’ appeal, I question praising something that didn’t sell your product.
Sure, we could talk about the other missteps by the campaign, and certainly put the videos on a pedestal, but I kind of wonder if giving awards to a losing political campaign is kind of like giving the losing kid’s T-ball team all trophies.
The best way to know if a marketing campaign is working is if it sells.
What is even more puzzling is why would you submit the videos for judging?
Yes, I know there is different categories, but just because something is pretty or done well doesn’t mean it is effective.