During last Tuesday’s council meeting (1:29:50) councilor Kiley seemed concerned that the new flag would interfere with ‘other organizations’ attempts to ‘rebrand’ the city. He went on to say that he was at a Chamber Mixer and asked if the Chamber’s ‘ISSUES’ committee (whatever that is) took on the rebranding issue, and said that they didn’t have any plans to rebrand. As I understand it, the conversation the Chamber had was they were NOT going to rebrand the city, but wished that the city had more consistency in their identity (Logo). But the Chamber is NOT involved at this point from what I understand.
So where did this rumor come from? Ironically, it seems I am the only one who has brought this up publicly.
My suggestion would be that the city DOES pursue a new identity, but instead of hiring an expensive consultant or ad agency, my suggestion would be to have a city wide competition to rebrand the city. And once the winner is picked we hire the proper legal counsel to clean it up and make it official. After that, my only suggestion would be that the city re-letter all of the city vehicles ASAP (we have our own sign/vinyl shop) and change all the appropriate stationery and city signage.