South DaCola

Pavilion encourages single people to get friends

friendship-bracelets-with-embroidery-floss

Maybe you can get a friendship bracelet with your membership.

When I first found out the Pavilion wasn’t offering individual memberships anymore, I felt it was discrimination, but some wise person in the marketing department that formed a focus group decided to eliminate them. My first thought was because maybe there wasn’t a lot of individual memberships, not the case at all;

He said single memberships accounted for about 10 percent of the Pavilion’s 3,300 memberships.

Which, if you like to do simple math comes to 330 memberships or $13,200 in revenue. Something I would hardly bat an eye at. I’m sure most of these memberships were purchased by single elderly people.

I was glad to see this though;

The change doesn’t apply to season ticket sales. People still can buy a season ticket for one.

So if it doesn’t change buying an individual ticket for shows, why change the membership to dual memberships only? Because like charging admission to the VAC, the Pavilion is seeing dollar signs by squeezing an extra $20 out of those single people and disguising it as encouraging them to bring friends.

The city council and mayor really need to end the contract with the WP Management and hire a new company, that #1 is interested in making money #2 Customer service and most of all #3 transparency and equality.

They have had 14 years to get their poop in a group, and all we see is one dumb idea after another. A publicly subsidized arts center that charges to see poorly hung art and now discriminates against single people.

 

Exit mobile version