As I have stated in the past, the city doesn’t need to spend any money on marketing our city. We have given the Development and Community Foundation and CVB millions over the years to do just that; MARKET SIOUX FALLS. These organizations exist solely for that purpose, so why would the city have a separate contract;
And just look at the vendor, this is what they specialize in;
Make it easy for your customers to shop directly from their feeds. Sprout’s social commerce solution integrates social media into your sales funnel to offer faster customer service and sell instantly.
They specialize in social media marketing for major retailers. When will our city leaders figure our that city government isn’t a business? And if I have one more rich POS in Sioux Falls tell me government needs to run like a business and we need a CEO as a mayor, I am going to just remain silent and walk away.