I get it, the project is called the ‘Sioux Steel District’ so you want to name certain things in the complex that way;
The Sioux Falls concepts will be new ones for the company, beginning with Big Sioux Burger
They also have a place called ‘Brioux Falls’ but it is not a tap room it is a coffee house. Weird.
But I am not sure I would name my burger joint after one of the most polluted waterways in the state.
On top of that, just because it is the Sioux Steel District doesn’t mean you have to name everything ‘Sioux’. That, and anytime you are using a culturally sensitive term, you need to fully vet it.
So besides the big ugly rectangular buildings ruining the view at Falls Park we also have a half-ass focus group naming everything.
I heard their is going to be a speak easy in the basement called ‘Custer’s Last Stand’ 🙁