Who is the Jerk that pulled this AD campaign?


While I found the campaign partially clever, I guess I would not have used that particular phrasing. But this is not the first time a government agency has come up with a silly motto. Remember the Downtown parking motto, Look for the Gold ‘P’? And who can forget Kmart’s “I just shipped my pants.”

I challenge my readers to come up with ‘other’ phrases in the comment section that don’t refer to bodily fluids, poop or masturbating. I don’t think it should be too hard.

What I find troubling though is that $100K of tax money was spent on an ad campaign that won’t even be launched. Does that mean we will get a refund? Or will Lawrence and Schiller do a new campaign at no cost?

As you remember, L & S is famously known for getting No-Bid contracts with the state for marketing campaigns, millions of dollars of them. I also find it ironic that one of the founders of the company, Craig Lawrence, a self admitted ultra conservative and chair of the SD Republican party wouldn’t have a little pull in getting L & S to come up with better ad campaigns that don’t reference masturbating, peeing or pooping your pants.

Talk about getting caught with your pants down, but not behind the wheel of course.


#1 l3wis on 12.12.14 at 10:00 am


#2 l3wis on 12.12.14 at 10:01 am


#3 l3wis on 12.12.14 at 10:02 am


#4 l3wis on 12.12.14 at 10:03 am


#5 Helga on 12.12.14 at 5:58 pm

The $100,000 could have gone to a food bank instead of a jerk campaign into the head republican chair’s pocket. No shortage of jerks.

#6 Dan Daily on 12.12.14 at 6:17 pm

When the legislature is in session, it’s a long drive to Pierre. If you don’t jerk, you need someone along for the road (a)head.

#7 Helga on 12.16.14 at 2:51 am

Seth Meyers on his NBC show just talked about SD and the jerk campaign. (Monday night) He said things you know you all were thinking.

#8 Lewis on 12.17.14 at 12:40 pm



#9 kelly on 01.14.15 at 7:34 pm

Break check yourself into a ditch.