We don’t  – But I will get to that in a moment.
With all this hub-bub about the lame ass marketing skills coming from our own community development office and the SD Republic party’s personal ad agency (who continues to mysteriously win all of the State’s RFPs) it has gotten me thinking about the bigger picture, or let’s at least say the bigger more important objective of workforce development.
Last week I was having a conversation about this topic with a Sioux Falls city councilor, and I asked him, “Why do we need to recruit people to Sioux Falls? Isn’t Sioux Falls large enough? Why do we need to grow?â€
But more importantly we both had an ‘Ah-Ha’ moment. Why not make salaries, job training and the quality of life for the people who already live here better FIRST. Then once we have declared success on that front, we can show the rest of the country (or even the universe) how we have made South Dakota better for our existing residents with boundless opportunities to advance in your career.
Let’s face it, the first step to a better quality of life is a fatter wallet. I chuckle at these commercials where people are fishing on Bayliners, driving Harleys and recreating in the Black Hills. Guess what, all of these things take money, and with having one of the highest rates of impoverished children in the country, I don’t think too many South Dakotans are driving to the food bank on their Harleys.
Let’s face it, companies in South Dakota CAN afford to pay better, but I will also defend them by saying it is a two-way street, workers that already exist in this state are going to have to be willing to learn new things and make an effort.
We don’t need to recruit workers to our state, we need to recruit companies to make better lives for their current employees which means intensive on the job training, education, and paying above a living wage. It will take a REAL and PERSONAL investment from the companies, not just taxpayers, but hey that’s how the FREE market works. We can’t continue to depend on corporate welfare for these companies to get workers.
If we don’t try this approach, no number of idiotic TV commercials by Loser & Shister or billboards in Downtown Minneapolis of Smiling Mayor Mike are going to turnaround our (qualified) worker shortage.
I have often said “All politics are local†well the same goes for a strong workforce. Let’s cleanup our neighborhood first before inviting other neighborhoods over for a block party.
l3wis 